Doing well in the searches is heavily dependent on the number of sites that link
back to your site. If a lot of web sites link to yours then this is an indication
that your content is good and highly regarded by the on-line community.
One of the easiest ways of getting people to link to your site is to put useful content
on it. Once news of this got around, non-competing web sites will want to link to
yours to share this with their visitors as a way of enhancing the attractiveness
of their own web site.
Links from suppliers
Ask your key suppliers if they would provide links to your site. As well as increasing
the number of back-links this will be seen as useful PR by your suppliers.
Entry into free directories
There are many web directories that offer free entry of your company details and
web site. Entry into this will not only increase your back-links but will also provide
additional direct traffic from users of this web site. A few are listed below.
This directory claims to be the “the largest, most comprehensive human-edited directory
of the Web and is constructed and maintained by a vast, global community of volunteer
This claims to be the “FreeIndex is the fastest growing business information site
in the UK” and has a PageRank of 6. Sites are added quickly.
This site has a PageRank of 4 and has been around since 1996. It claims to be the
“the internet's largest B2B Search Engine and one of the web's oldest business directories”.
Site submissions are added fairly quickly.
Adding you site to free directories is not a guarantee of good search rankings but
it will certainly help. When looking for new directories look for ones with a PageRank
of 4 or more.