Google Analytics - How many are visiting your website?
Google Analytics can provide web site owners with a detailed analysis of traffic
to their site. Using the information that Analytics can provide it is possible to
fine tune a web site to continuously improve traffic and conversion to sales.
The initial information for a site provided on the dashboard is the graphical representation
of the traffic to the site. This includes all the traffic to the site. The site
usage statistics for this period are also displayed.
This shows visits to the web site, the number of pages that the average visitor looked
at, he average visitor looked at and the amount of time they spent on the site. The
Google Analytics also figures tell us how many of the visitors were new ones compared
to repeat visitors. The bounce rate is a measure of how many users only look at one
page before going away compared to users who look at multiple pages. The lower you
can get the bounce rate the more relevant the web site content is to users.
Google Analytics also tells you where your traffic is coming from in a graphical
form giving percentages for search engines, organic traffic and through the use of
Adwords. It shows the % of users that are entering the URL of the site directly into
their browsers to find it as well as those finding it via a hyperlink from another
web site. This information is valuable in fine tuning the campaign to build more
traffic to your site.
There is also a report from Google Analytics on which pages are most popular with
visitors to the site.
While all this information is very useful, in my view the most useful information
in optimising page content is to understand what keywords are being used by your
visitors to find you. Google Analytics is able to provide you with this powerful
This information will be very useful in working out whether the visitors are finding
you using the keywords for which you have optimised the site. If so you can be happy
that your work has been successful. If not then this information will be useful in
fine tuning your content. The time that people are spending on your landing page
and the bounce rate will give you an idea of how successful you have been.
Summary: Google Analytics
Statistics on visitors to a web site is critical to the success of any campaign to
increase traffic. The clear displays and the ease of set up makes Google Analytics
one of the easiest tools for this purpose.