Making your website work for your business

A DIY guide for UK business owners

 

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This site is maintained by SF Innovations Ltd, York             Company Reg. No: 8170573

Keyword Rank Checker

 

Use this to find out how your website ranks in Google, Yahoo and Bing

 

 

More handy tools to check your website

BESPOKE COURSES ON WEBSITE MARKETING

 

As well as our regular scheduled “Introduction to Website Marketing” training course, we can provide bespoke training. The tutor will come out to you and can work with small groups of delegates up to a maximum of 4. Below are some of the modules that could be covered in a bespoke course.

 

How to set up and run a successful Google Adwords campaign

 

At the end of this module all delegates will be able to set up and run a Google Adwords campaign for their company. This module will be covered in half a day.

 

How to set up and run Google Analytics to track visitors to your website

 

At the end of this module, all delegates will be able to set and run Google Analytics to monitor visitors and track their behaviour. This module will be covered in half a day.

 

How to set up a Blog

 

Use Google Blogger to set up a blog and learn how to add gadgets and monitor traffic to the blog. This module will be typically covered in 2 hours.

 

Writing and publishing articles  on the web

 

This module covers the benefits of writing articles and publishing them on sites such as Ezine.  This module will be typically covered in 2 hours.

 

Setting up and running an e-mail campaign using a permission based mailing list

 

Delegates will learn to use web based applications like Mail Chimp to run e-mail campaigns and build up a mailing list. This module will be typically covered in 2 hours.

 

The basics of Search Engine Optimisation

 

This module will look at how to use web based tools to monitor web pages and ways of improving performance in search engines. This module will be covered in half a day.

 

Using Adsense and Affiliate marketing to generate an income from web sites.

 

Once a website or Blog is generating a good level of traffic, there are usually plenty of opportunities to generate an income from the visitors. This modules will teach delegates on how to set this up. This module will be typically covered in 2 hours.

 

Costs

 

The minimum session for bespoke training is half a day (4 hours). Half day courses are priced at £400 and full day courses are priced at £700 (plus travel expenses). This training is Ideally aimed at 1 or 2 delegates. Up to 4 delegates can be accommodated for the same total price making this a very cost effective training method, as there are no staff travelling costs involved.

 

Please note that the above are total prices and NOT price per delegate. For example if 4 members of staff are trained in setting up Blogs and running E-mail campaigns, the cost per delegate is only £100.

 

Further details

 

Please complete the enquiry form below if you are interested in a bespoke course.