As well as our regular scheduled “Introduction to Website Marketing” training course,
we can provide bespoke training. The tutor will come out to you and can work with
small groups of delegates up to a maximum of 4. Below are some of the modules that
could be covered in a bespoke course.
How to set up and run a successful Google Adwords campaign
At the end of this module all delegates will be able to set up and run a Google Adwords
campaign for their company. This module will be covered in half a day.
How to set up and run Google Analytics to track visitors to your website
At the end of this module, all delegates will be able to set and run Google Analytics
to monitor visitors and track their behaviour. This module will be covered in half
How to set up a Blog
Use Google Blogger to set up a blog and learn how to add gadgets and monitor traffic
to the blog. This module will be typically covered in 2 hours.
Writing and publishing articles on the web
This module covers the benefits of writing articles and publishing them on sites
such as Ezine. This module will be typically covered in 2 hours.
Setting up and running an e-mail campaign using a permission based mailing list
Delegates will learn to use web based applications like Mail Chimp to run e-mail
campaigns and build up a mailing list. This module will be typically covered in 2
The basics of Search Engine Optimisation
This module will look at how to use web based tools to monitor web pages and ways
of improving performance in search engines. This module will be covered in half a
Using Adsense and Affiliate marketing to generate an income from web sites.
Once a website or Blog is generating a good level of traffic, there are usually plenty
of opportunities to generate an income from the visitors. This modules will teach
delegates on how to set this up. This module will be typically covered in 2 hours.
The minimum session for bespoke training is half a day (4 hours). Half day courses
are priced at £400 and full day courses are priced at £700 (plus travel expenses).
This training is Ideally aimed at 1 or 2 delegates. Up to 4 delegates can be accommodated
for the same total price making this a very cost effective training method, as there
are no staff travelling costs involved.
Please note that the above are total prices and NOT price per delegate. For example
if 4 members of staff are trained in setting up Blogs and running E-mail campaigns,
the cost per delegate is only £100.
Please complete the enquiry form below if you are interested in a bespoke course.