SEO Guide - Search Engine Optimization (SEO) Secrets

Making your website work for your business

A DIY guide for UK business owners


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SEO Guide 3

Search Engine Optimization (SEO) Secrets



















Tips, tricks, and little–known methods used by professional SEO consultants to rank in some of the most competitive search phrases


Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique SEO guide book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.


You′ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on–page optimization, off–page optimization, and link building. Packed with real–world examples, this essential SEO guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.


SEO guide includes:


   * Understanding Search Engine Optimization

   * Relearning How You See the Web

   * Picking the Right SEO Tools

   * Finding SEO Problems

   * Solving SEO Problems

   * SEO Best Practices

   * The SEO Consulting Process

   * Comprehensive Site Audit (Informational Website)

   * Comprehensive Site Audit (E–Commerce Website)

   * Understanding the SEO Industry

   * Search Engine Verticals

   * Optimizing for Alternative Search Engines

   * Setting Up a Testing Platform

   * SEO Resources

   * Attending SEO Conferences


From the Back Cover of this SEO Guide


When you open this SEO guide book, you′ll feel as though you′re sitting down with experts who are disclosing rare information about search engine optimization. You′ll benefit from the authors′ success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full–length annotated SEO reports to help you take your consulting to the professional level.