I have been running websites professionally for a fair few years now, but search
engine optimisation is not my core competency. Funny enough, I am currently right
in the middle of recommending an SEO strategy for my current employer though, so
this SEO guide book came just at the right moment. Its content is very suitable for
small business owners, web professionals and interested bloggers alike.
Using a lot of dry humour the authors manage to cover pretty much the entire spectrum
from absolute beginner level to advanced user. Through case studies and practical
examples they bring to life complex, often technical issues in a way that is accessible
and practical. Although the SEO guide book is just 200 pages and can be read within
a few hours, it reveals further gems on re-reading over and over.
If you have always wanted to know more about no-nonsense ways to boost your site's
search engine rankings, this SEO guide book reads like a fun-filled, highly thought-provoking
masterclass. You could spend hundreds of pounds on a one-day course, but for now
you'd be better off buying your entire web team copies of "50 ways to make Google
love your website" instead; compulsory reading (and re-reading!) indeed.