At last! A SEO guide to web marketing written by a small business owner for small
business owners. This jargon-free guide takes the reader step by step through the
black art of trying to get websites to the front page of Google. Based on the author
s own experience over the last 15 years with various websites for his own business,
this guide covers the basics of keyword strategy, optimising page content, linking
and using Google to get websites to the first page in Google.
You don’t have to know anything about designing websites to benefit from this SEO
guide book. If you use external web designers then the information in this book can
be used to badger and cajole them into putting many of these ideas into practice.
If your web designers are telling you that they are experts in optimising websites
to appear on Google, then this book will help you check this from the comfort of
your own desk. More importantly, if your competitor s websites are doing better than
your own, then this SEO guide book will help you analyse how they are achieving this
and how to use this information to improve your own website.
This SEO guide is for all those hard working small business owners out there. Use
it and make your on-line business prosper.